Day in the Life: Mt Doom Shoot

Why We Invest in Bold Brand Campaigns — and What It’s Really Like Behind the Camera

What do pizza, pushups, and the Dark Lord of Mordor have in common?

They were all part of a day in the life shoot with Jared Ward, CEO of Luminous, as we filmed our second high-conviction, top-of-funnel campaign — inspired by the legendary world of Lord of the Rings.

Let’s break down the day, the creative, and the real reason behind why Luminous invests in content most B2B companies won’t touch.

A Creative Campaign, Straight Out of Mordor

We shot this one at Creatably Studios, bringing to life an unexpected fantasy-driven concept featuring:

• Sauron-inspired “Dark Lord” as the visual hook
• Luminous as the light in the darkness
  
• And yes — actual sword fights and green screens

“One does not simply walk into Mordor — but we did. With a camera crew.”

From product shots to narrative scripting, we went all in on building a piece that hooks viewers in the first few seconds and keeps them watching through the CTA.

Why Brand Matters (Especially in B2B SaaS)

Let’s get serious for a second. Why does a SaaS company like Luminous go this hard on content?

While competitors over-invest in outbound and overbuild marketing teams, we put our dollars into the product — and strategic, brand-driven content that converts.

Here’s the truth:

• Great creative accelerates trust
• Trust drives conversion
• Conversion drives growth

“Brand building has put us 3 to 4 years ahead of where we’d be if we hadn’t done it.”

On Set: Real Scenes, Real Strategy

We filmed high-production scenes with custom sets, green screens, and narrative elements that tie directly to the product experience.

The highlight of the shoot: a sequence with the Dark Lord in a dramatic “Mt. Doom” setting, representing the chaos most operators are stuck managing. The message? You can keep operating in the dark—or you can flip the switch with Luminous.

Our team also shot product-focused scenes showing how Luminous simplifies multi-warehouse management, improves visibility, and integrates directly with systems like QuickBooks and Shopify.

What It Means for Operators

If you’re running a warehouse or scaling an eCommerce brand, you know how messy operations can get. Luminous exists to fix that—with one system that connects inventory, purchasing, order routing, and reporting across all your warehouses and tools.

And while we’re serious about solving operational complexity, we also believe brand matters. It helps you cut through noise, build trust, and close faster.

Final Shot: A Wrap on the Mt. Doom Shoot

This wasn’t just a fun shoot—it was a strategic move to get our message in front of more operators like you. And yes, the Dark Lord costume was real.

Ready to bring the light to your operations? Luminous turns chaos into clarity for multi-warehouse brands. If your ops feel more like Mordor than modern — let’s talk. Book a demo today!