The solution for wholesale brands expanding to DTC

Wholesale-first brands that love Luminous

Made for the wholesale to DTC journey

Most wholesale-first brands follow the same path: from their beginning days to their expansion to DTC sales. During the exploration and channel optimization phase, they serve just a few wholesalers, and it’s not complicated. It’s when they expand into DTC that things get crazy. Watch our video below to learn more about the journey and where Luminous fits.

The three stages of wholesale to DTC expansion

  • Gets the first opportunity with a big box retail store, often from a referral or connection
  • The first retail contract is secured, searching for a second account
  • Low complexity processes, handling one PO at a time
  • Probably writing most of their orders as ‘invoices’ on Quickbooks
  • Expanding to third and fourth retail accounts
  • Still less than $3mm in revenue
  • Using a distribution center to handle fulfillment
  • Not using much EDI and can handle complexity on their own
  • Email and Google Sheets solve most problems
  • Decides to get into DTC to have direct customer relationships
  • Using new platforms like Shopify and Amazon
  • Using a new 3PL and multiple distribution centers for DTC channels
  • Operations start to get complex
  • Can’t forecast multiple products and distribution points with existing tech stack.
  • Needs a new solution that can handle EDI processes and integrate with distribution centers and 3PLs
  • This is where Luminous comes in

Plug into your distribution and logistics centers

To manage your DTC business, you’ll need something that brings real-time data from all your distribution centers and 3PL partners into one easy-to-use spot. Luminous keeps you up to date with dashboards and reports of everything that’s going on across the ever-growing pieces (and locations) of your business.

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Make the digital transition like a pro

After wholesaling for years, you might be building an online ecommerce presence from scratch. That can be a rough transition if you’re used to dealing only with B2B customers. Luminous breaks down data silos so you can manage all of your online channels with a single unified view of inventory, sales, and customer interactions.

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DTC brands that love Luminous

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Break into DTC without breaking the bank

Built by people who’ve been
there before

You don’t need a massively expensive (and confusing) ERP to manage your transition to DTC. Luminous is not only the best solution for this transition but is going to cost you much less. Grow your business without destroying your profit margins on a pricey implementation and overpriced monthly fees.

See what DTC brands say

Edgar Z

Andes Production
AndesProductions

The setup process is very hands on from the wonderful team at Luminous, they walk through every step to ensure you understand it and more than anything they customize the system to our needs.

Brad S

Sweets Kendamas
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Luminous has any feature you could hope for!

Allison D

Gobe
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Great product for inventory management.

Devin B

Revamped Fulfillment
Mask group

Fantastic Product. They have every feature that I'm looking for.

Jared

MF9
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I like how much Luminous has to offer. From managing inventory to channels, it feels like it can do almost anything. I primarily manage inventory, and it is effortless and straightforward. 

Kyle W

Andes Production
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Fantastic. Once you get an understanding of how it all works its great for keeping inventory accurate especially when keeping track of inventory is huge here.

Edgar Z

Andes Production
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Game changer! Overall: Our warehouse and inventory management got a major facelift. Customer service is the best, they are there every step of the way.

Ben Peterson

Knafs
Knafs

I’m confident this will transform how we do business

Karina G.

Blaze Vapor
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"I am the product developer for Blaze Vapor. We started the company a year ago and since we hired the services of Luminous we are much more organized and much more efficient with more time to take care of the sales department."

Brendon

MF9
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If there are any issues, support is on it right away. They always value user feedback and are always accessible for all of your needs.

Expand from wholesale to DTC with Luminous