OPS Unfiltered Episode 14

Transforming Supply Chain Setbacks into Success with Alex Burdge

  • With guest Alex Burdge
  • Host: Jared Ward
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January 5, 2024

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Meet Alex Burdge

Alex Burdge is a seasoned supply chain management expert and the visionary founder of Shyft Global, a company renowned for its innovative approach to supply chain challenges. With an educational background from Brigham Young University, where he majored in supply chain management, Alex honed his skills and passion for the field through various roles within the supply chain sector, gaining invaluable insights and experience. His entrepreneurial journey began as a response to identified market gaps, driven by a desire to offer disruptive solutions and create substantial value in supply chain management.

Episode Synopsis

Proper supply chain management requires running a tight ship. Those in charge must maintain relationships, think outside the box, and meet deadlines every time. In this episode of Ops Unfiltered, Luminous founder and CEO Jared Ward discusses these responsibilities and more with Shyft Global founder Alex Burdge. With a background in supply chain management, Burdge discusses the genesis of Shyft Global, emphasizing the need for businesses to focus more on selling their product rather than getting bogged down by the complexities of fulfillment.

 The conversation also touches on the pivotal role of choosing the right 3PL partners. Burdge highlights the critical aspect of developing and maintaining healthy relationships with suppliers and vendors, underscoring the importance of treating them as partners rather than mere service providers. Key lessons include the importance of optimizing the supply chain for efficiency, cost-effectiveness, and scalability, especially for e-commerce businesses.

Transform your e-commerce operations. Gain a decisive advantage in scaling with Luminous. Book a demo to discover how we optimize workflows, empower inventory management, and unlock seamless growth across your supply chain.

Ops Unfiltered Episode 14 unpacks:

In this episode, Alex discusses prioritizing product sales over fulfillment complexities and shares key lessons on optimizing supply chains.

[Highlights]

Alex Burdge's Supply Chain Dynamics

Alex shares his story from his early manufacturing days in China. A big mistake risked his company's bond with a major retailer, putting their survival at stake. See how he dealt with the factory's error and struggled with uncertainty about the company's future.

He discusses the key phases of setting up a supply chain for a new brand, highlighting the significance of proof of concept, vendor selection, and outsourcing fulfillment for efficiency and scalability. Discover how Alex outlines the progression from the scrappy phase to optimizing for massive scale and the role of outsourcing in each phase.

He reveals the challenges faced in supply chain management, emphasizing the importance of technical development and design in addressing issues like quality control and risk mitigation. Find out what Alex says about adding a design and development team to avoid such challenges.

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Jared Ward

Founder & CEO of Luminous. He empowers businesses by revolutionizing software for supply chains, inventory, operations and Ecommerce.

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