OPS UNFILTERED EPISODE 20

From $3 Million to $30 Million (These Mistakes Will Break Your Brand)

  • Guest: Damian Dayton
  • Host: Jared Ward
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May 8, 2024

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Meet Damian Dayton

Damian Dayton is the Chief Creative Officer and co-owner of Creatably, a leading company in e-commerce marketing. With almost 30 years of experience, Damian leads with engaging storytelling and effective data-driven strategies. Under his guidance, Creatably has launched over a hundred successful campaigns for both startups and well-known brands such as Pillow Cube, StairSlide, and Thread Wallets. Damian believes in the power of great creative work to stand out in the digital era, handling challenges with both humor and insight. His personal stories add a relatable touch, bridging technology with everyday life. As a marketer, storyteller, and innovator, Damian always looks for new ways to connect brands with consumers, establishing Creatably as a key player in the e-commerce field.

Episode Synopsis

Wondering what separates a $10 million e-commerce store from a $100 million powerhouse? E-commerce marketing guru Damian Dayton, CEO of Creatably, shares his secrets to success in our interview. He stresses the importance of strong marketing leadership, especially for companies nearing that growth milestone. He shares his insights into the power of engaging content and commercials that build brand loyalty and recognition.

In this episode of OPS Unfiltered, get a peek behind the curtain at the world of commercial editing and fresh marketing insights. Discover Damian's journey as he discusses the shift from operational focus to creative marketing, using examples from Pillow Cube and Utah's business scene, insights on early-stage growth challenges, Apple's privacy impact, and moving towards value-driven campaigns.

Building a million-dollar e-commerce brand requires strong marketing AND efficient operations. Book a demo today and experience cost-effective, streamlined operations.

Ops Unfiltered Episode 20 unpacks:

In this episode, Damian discusses the secrets to scaling a $10 million e-commerce store to a $100 million powerhouse. He shares the power of strong marketing leadership, engaging content, and brand-building commercials.

[Highlights]

Damian Dayton's Creative Content Leadership

Damian highlights the $3 million to $30 million challenge as the most painful growth stage, and that companies don't need a full-time CMO until they're close to $100 million.

He argues that instead of supply chain, we should be talking about supply flow, because modern e-commerce operations have many distribution points making it difficult to forecast demand accurately.

Find out what Damian means by the Meta Ads Apocalypse and his thoughts on the importance of strong creatives that goes beyond relying solely on platform data.

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Jared Ward

Founder & CEO of Luminous. He empowers businesses by revolutionizing software for supply chains, inventory, operations and Ecommerce.

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