OPS UNFILTERED EPISODE 8

How Luminous is scaling from 1-10 million

  • With Guest Luminous Sales Team
  • Host: Jared Ward
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October 25, 2023

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Meet the Luminous Sales Team

Logan Holgate 

Logan Holgate is a seasoned sales professional with a robust background in door-to-door solar sales, where he honed his skills over seven years. His expertise in building relationships and driving sales growth has been demonstrated through his leadership, where he successfully managed sales teams of up to 50 people, showcasing his ability to inspire and motivate teams towards achieving their goals. Logan now embarks on a new challenge as the first Sales Development Representative (SDR) at Luminous and is determined to achieve an impressive milestone of $3 million in sales over the next 12 months. 

Jared Ward

Jared Ward is the founder and CEO of Luminous, providing innovative software solutions for businesses. His entrepreneurial journey is marked by a series of successful direct-to-consumer (DTC) brands. The inception of Luminous was born out of necessity during the onset of the pandemic when Jared identified a crucial gap in the market for efficient and comprehensive back-end operational solutions. Motivated by the challenges he encountered while managing his DTC brands, Jared embarked on the journey to create Luminous, aiming to revolutionize the way businesses manage their operations.

Episode Synopsis

No one wants to see ads, and yet your business can’t grow without them. In this special episode of Ops Unfiltered, Luminous co-founder and CEO Jared Ward interviews the sales team at Luminous to find out their unique approach to scaling the company, client by client. Here’s how Logan and Zach make a connection instead of merely throwing advertising copy around. 

▪️ Genuine & Personal Human Connections
▪️ Creativity Fueled by Motivation
▪️ Avoiding Robotic Interactions
▪️ Delivering Fresh Cookies

The episode features insights into the team’s early experiences, motivations for joining Luminous, and approach to sales. They discuss the importance of personal interactions in sales and contrast their strategy with more traditional, automated methods. Their "cookie daddies" strategy, involving personal visits with cookies to potential clients, illustrates their commitment to humanizing the sales process.

Ready to optimize your e-commerce operations effortlessly? Book a demo with Luminous today and discover how our platform can streamline inventory management, enhance supply chain transparency, and empower your team for scalable success!

Ops Unfiltered Episode 8 unpacks:

In this episode, the Luminous Sales Team, Logan and Zach, talks about building genuine connections to fuel your business growth. Forget stale ad copy, these guys reveal how they scale Luminous client by client through creativity and authentic interactions.

[Highlights]

The Luminous Sales Team's No-Script Strategy

The team shares how they're shifting from impersonal sales tactics to a more human approach. Logan and Zach also reveals creative tactics like leaving cookies and creating videos to connect with potential customers.

The team talks about company culture and how Luminous celebrates personal development and creativity, encouraging employees to set ambitious goals and see their outside interests as a source of energy and fresh ideas.

Find out the Sales team's goals and how Logan plans to build a 10,000-subscriber newsletter, while Zach's focused on smashing a $1 million sales target.

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Jared Ward

Founder & CEO of Luminous. He empowers businesses by revolutionizing software for supply chains, inventory, operations and Ecommerce.

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