5 Ways to Unlock Great Customer Support

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In today's digital age, customer support plays a crucial role in the success of any ecommerce business. With the increasing competition in the ecommerce industry, brands need to differentiate themselves from others by providing exceptional customer support. In fact, according to a study by HubSpot, 93% of customers are likely to make repeat purchases from companies that provide excellent customer service. This blog post will outline five techniques that ecommerce brands can use to maintain great customer support, backed by detailed statistics.

Technique 1: Provide Multi-Channel Support

Customers today expect brands to be available on multiple channels, including email, phone, social media, live chat, and more. According to a study by Zendesk, 64% of customers want to use multiple channels to communicate with brands. Providing multi-channel support allows customers to contact the brand through their preferred method, making it easier for them to resolve their issues quickly. This helps to build customer loyalty and increases the chances of repeat business.

Technique 2: Respond Quickly

Speed is critical when it comes to customer support. According to a study by HubSpot, 90% of customers rate an "immediate" response as important or very important when they have a customer service question. Furthermore, 82% of customers expect an immediate response on sales or marketing questions. Responding quickly to customer inquiries not only increases customer satisfaction but also reduces the likelihood of negative reviews and word-of-mouth publicity.

Technique 3: Personalize Customer Interactions

Personalizing customer interactions is another way to improve customer support. According to a study by Accenture, 75% of customers are more likely to buy from a company that knows their name and purchase history. Brands can personalize customer interactions by using customer data to tailor their interactions and make them more relevant to the customer. This can be achieved by using CRM software that stores customer data and allows customer service representatives to access it during interactions.

Technique 4: Train Your Customer Service Team

Investing in the training of your customer service team can make a significant difference in the quality of customer support. A study by Salesforce found that 79% of customers are willing to share relevant information about themselves in exchange for contextualized interactions. Training customer service representatives on how to use customer data to personalize interactions can improve the customer experience and increase customer loyalty.

Technique 5: Monitor and Respond to Customer Feedback

Monitoring and responding to customer feedback is critical in maintaining great customer support. A study by ReviewTrackers found that 52% of customers expect to hear back from brands within seven days of giving feedback. Monitoring customer feedback allows brands to identify areas for improvement.

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